5 print ratios Etsy users actually buy
Five ratios carry most of Printprep.art’s Bestseller-tier sizes: 2:3, 1:1, 3:4, 3:2, and 4:5. Here’s what buyers are actually ordering in each one.
Buyers search for printable art in different ways. Some type an exact size, or an exact ratio, and some search by shape like square or portrait. That split is exactly why prepping one large file per ratio works: a single file at the largest achievable high resolution in that ratio can satisfy a buyer searching for any smaller size in the same ratio, not just the exact size of your original artwork.
The Bestseller, Popular, Low Demand, and Very Low Demand tiers in Printprep.art’s crop tool come from research across 21 print-on-demand, framing, and art-selling sites, plus Etsy sales and keyword data through tools like EverBee and Alura, not a guess about what feels popular. Offer the largest size in a ratio and you are covering the popular sizes buyers actually search for in that ratio, without digging through spreadsheets yourself.
The 5 ratios, ranked by bestseller sizes
Printprep.art classifies every print size into four demand tiers: Bestseller, Popular, Low Demand, and Very Low Demand. Bestseller sizes are the ones that show up again and again across that research as what buyers actually order.
Very Low Demand sizes stay in the catalog because a handful of sellers ask for them, not because they move real volume. Ranking each ratio by how many of its individual sizes carry the Bestseller tier shows where real demand concentrates, and the gap between the top ratios and the bottom ones is not small.
- 2:3 portrait: 4×6, 8×12, 12×18, 16×24, 20×30, 24×36
- 1:1 square: 8×8, 10×10, 12×12, 16×16, 20×20, 24×24
- 3:4 portrait: 9×12, 12×16, 18×24, 30×40
- 3:2 landscape: 6×4, 18×12, 36×24
- 4:5 portrait: 8×10, 16×20
| Ratio | Bestseller sizes |
|---|---|
| 2:3 portrait | 6 |
| 1:1 square | 6 |
| 3:4 portrait | 4 |
| 3:2 landscape | 3 |
| 4:5 portrait | 2 |
2:3 and 1:1 tie for the widest bestseller spread, six sizes each.
If you only prep two ratios for a new design, these are the two with the least guesswork: a 2:3 crop covers everything from a small 4×6 gift print up to a 24×36 statement poster, and a 1:1 square covers a similar range in a shape that works over a desk, on a gallery wall, or stacked with other squares in a grid.
Why this matters for how you prep
Printprep.art shows Bestseller and Popular sizes by default in the crop tool, so you do not need to research any of this yourself before you list a new design.
One file covers more sizes than you’d think
A file upscaled to true 300 DPI at 24×36 for a 2:3 listing does not need a second, separate file for a buyer who wants the same art at 16×24. The larger file already carries enough pixel density to print sharp at the smaller size too, since a smaller print only draws on a fraction of those pixels per inch.
That is why Printprep.art recommends prepping the largest size in a ratio that reaches true 300 DPI and letting the buyer print smaller from the same file, rather than generating a separate upscaled file for every size in between. It is why the sizes above lead with the biggest bestseller dimension in each ratio.
One file to manage per ratio, instead of six.
From digital file to printable art Etsy listing in 10 minutes.
Spend more time on art and less on art preparation tasks.
Prep your next design in the ratios buyers are already ordering.